If you are passionate about technology you will surely have heard the terms “machine learning” or “artificial intelligence” but maybe you don’t know what “Rankbrain” is.

This time our SEO expert from Versatile Car, tells you what it is, Take good note !

 

artificial-intelligence

What is Rankbrain?

 

Rankbrain is an artificial intelligence system, that is, it learns automatically. Help Google process some of its search results, mainly those queries considered rare or unique, thus providing search results that are most relevant to users. Its use was confirmed by Google on October 26, 2015.

If you are interested in knowing a little more, I invite you to see the history of Google’s RankBrain algorithm.

 

How does Rankbrain work?

First, we must keep in mind that Google is a machine and that our language can be extremely complex. Sometimes, when we do a Google search we do it in a colloquial way, using connectors or not and even with spelling errors.

Basically, the function of Rankbrain is to understand the meaning of what we are looking for. For this, he relies on what is known as machine learning, that is, the algorithm is programmed once and then he himself learns and perfects himself more and more.

To accomplish its task, RankBrain draws on the experience it has accumulated with previous queries, creates connections and relies on them to predict what each user is looking for and choose the best way to respond to their query. Simply put, try to guess the context of the searched words.

machine learning

 

Rankbrain causes the results to be displayed based on:

  • The user’s question or phrase
  • Websites that offer information on the above
  • The search session (when we search for something, we can ask several different queries until we find something and several related questions)
  • Search time and date
  • Advertisers for those phrases or words
  • The anchor text of the links
  • The domain and its name and content.